Mailers

Wayfair set out to expand beyond digital and experiment with print as a new way to inspire customers. The opportunity was to create something that felt editorial and brand-building, while still supporting product discovery and business goals.

I helped build the catalog program from the ground up, leading concepting, layout design, photo direction, and production process development for several of Wayfair’s first print catalogs. Along the way, I designed Wayfair’s top-performing mailer in 2016, driving $1.3M in revenue within the first 30 days—proving the impact of print and helping establish it as a repeatable channel for the brand.