Nora

Nora, an exclusive sleep brand by Wayfair, was created to offer an accessibly priced mattress in a crowded and highly competitive category. As a new brand, Nora needed a clear identity and cohesive presence across product, packaging, web, and marketing touchpoints.

I helped build the brand from the ground up, developing its logo, visual system, messaging, packaging, photography direction, and brand guidelines. The result was a cohesive, recognizable brand that elevated Nora’s presence in the sleep market and positioned Nora to grow beyond its initial launch.