Wayfair Promotional Emails

Promotional email is one of Wayfair's highest-volume, highest-impact marketing channels. Not every send needed a big concept, but every one had to feel fresh, shoppable, and true to the moment, usually on a fast turnaround.

I designed a wide range of promotional creative across Wayfair's major sale events, balancing speed, product storytelling, brand expression, and conversion. Many concepts jumped beyond the inbox into homepage and print, pulling whole promotional moments together across channels.