LoveU: A Self-Care Workshop
WeddingWire launched LoveU as its first virtual event, stepping beyond wedding planning into wellness, self-care, and relationships — built on the idea that strong relationships are the real foundation of any wedding. The challenge was standing out in a crowded, post-pandemic virtual-event space while still feeling unmistakably WeddingWire.
I shaped the creative direction and design system across registration, content, video, email, social, and attendee engagement. The result was a confident first step into virtual programming that deepened WeddingWire's connection to its audience — and extended the brand well beyond the wedding day.
Role: Art Direction & Design Lead
The look
I leaned into WeddingWire's core brand — vibrant color, playful illustration, and bold imagery — for a bright, upbeat look that held together across the whole experience, from registration and content pages to video, email, and social.
Built to be shared
To build buzz, I made the speakers easy to promote. Templated graphics gave partners and talent ready-to-post assets that extended reach and lent credibility to WeddingWire's first virtual event.
A little extra
To stretch the experience past the event, we made digital swag — downloadable phone backgrounds and shareable graphics — riffing on the viral "love you, mean it" line to keep the moment current and memorable.
Team & PartnersJeffra Trumpower (Creative Director), Haley Brennan (Copywriter), Daniela McInerney (Photo/Video Producer), Susie DiHarce (Event Programming)