LoveU: A Self-Care Workshop
WeddingWire launched LoveU as its first virtual event, expanding beyond traditional wedding planning to connect with audiences around wellness, self-care, and relationships. Rooted in the idea that strong relationships are the foundation of any wedding journey, the challenge was to create a digital experience that could stand out in a crowded post-pandemic virtual event space while still feeling connected to WeddingWire’s audience.
I shaped the creative direction and design system for the event across registration, digital content, video, email, social, and attendee engagement moments. The final experience was a polished first step into virtual programming that strengthened WeddingWire’s connection to its audience and reinforced its role beyond the wedding day.
Role: Art Direction & Design Lead
The Look
We leaned into WeddingWire’s core brand elements, using vibrant colors, playful illustrations, and bold imagery to create an energetic, feel-good aesthetic. This look carried consistently across the entire experience, from registration and content hub pages to video, email, and social graphics.
Featured left: Registration page
Featured above: Content hub
Featured right: Email invite
Social Presence
Social helped generate buzz by making speakers easy to promote and share. Templated graphics gave partners and talent ready-to-post assets, extending reach while lending credibility to WeddingWire’s first virtual event.
Goodies
To extend the experience, we created digital swag like downloadable phone backgrounds and shareable graphics—drawing from the viral “love you, mean it” phrase popularized by Ginny & Georgia to make the moment feel current and memorable.
Team & PartnersJeffra Trumpower (Creative Director), Haley Brennan (Copywriter), Daniela McInerney (Photo/Video Producer), Susie DiHarce (Event Programming)